From ancient times, the wedding will always be in everyone's life biggest festival. Every detail of that day will be well-designed and can not play. All of the mother of bride dresses, the wedding and the wedding is the most inviting and make them willing to invest; bride who just love to look at all the wedding-related magazine, magazine advertising, if not dress like a bride on the way so that all women inevitably heart, and always gain something from - pick out your favorite wedding and the dress shape. Therefore, a women's magazine in order to attract women's attention, good photography and good design is undoubtedly essential. Here, let us look at the "Bride" magazine's art director and photographer is how to do it.
Andres • Lu is the "bride" magazine art director, responsible for the design of a major advertising across the page, which is the most attractive of these magazines, but also where the highest advertising costs. Lujie Shao said, art direction are the first to communicate with customers, understand their want to express the overall image, emotion and desire to achieve the photographic results; and art direction will be given the appropriate design sketches, sought the views of customers, so that they envisioned under the draft capture effect, to see if satisfaction. Customer agrees to their creativity, the art director who can start their own ideas "recruiting," but the key is to choose the most suited to their artistic taste of the photographer.
So, art direction, mainly from the choice of what to consider it?
First, the photographer should have a mastery of photographic techniques. This time, for example, Lu chose Licata, because he works giving a shot refined and elegant feel. "This is the image of the work pieces are very quiet - quiet if at the child, elegant and charming - this is a typical shooting style Licata, who met the inclusion of all requirements." Lu commented Licata works.
Second, the photographer's work should be significantly different from competitor's ads. "mother of bride dresses" magazine art director, another Moore that Licata selected another important reason is that his writing style unique and distinctive. Licata has been advertising in business circles and worked in the film cross-page fashion ad is experience, and experience has enabled him to create unique works.
Garment industry customers, especially the wedding business, generally want to emphasize the detail of their products, such as beads, ribbons, lace and so on. Because different brands of wedding differences are usually subtle, these details so customers who want to become a key performance in the ad content. This brings to the art director and photographer, a difficult task - in the customer's actual requirements and successful advertising should strike a balance in the emotional expression. Moore said: "Every customer wants to perfect to showcase their products, but equally important is the image used in advertising and products to fit, but you have to show your customers the product among its competitors different - to go to creative performance. "and Licata is on their own unique artistic perspective to create such a difference: In addition to taking into account the colors, lines and shapes, he would choose to highlight the texture of the background neat dress lines; or leaning against a stool model will show dress up the whole picture; to convey a certain emotion, he will find the right shooting background, or simply add a touch of color.
Licata specializes in the use of soft natural light performance and elegant styling and the bride's beauty, he does not have to highlight that the details of clothing. He said: "I shot a wedding series, though not much, but are rather special, as people usually see the kind of magazine I do not care if every one to take care of pearls, sequins each children. People come to me taking pictures because they like my shooting style, and this happens to shoot the yarn. "
Licata shot of the bride, not much modified, and share sophisticated and elegant, but the hearts of every person's dream.
tags
Wedding dresses uk
Andres • Lu is the "bride" magazine art director, responsible for the design of a major advertising across the page, which is the most attractive of these magazines, but also where the highest advertising costs. Lujie Shao said, art direction are the first to communicate with customers, understand their want to express the overall image, emotion and desire to achieve the photographic results; and art direction will be given the appropriate design sketches, sought the views of customers, so that they envisioned under the draft capture effect, to see if satisfaction. Customer agrees to their creativity, the art director who can start their own ideas "recruiting," but the key is to choose the most suited to their artistic taste of the photographer.
So, art direction, mainly from the choice of what to consider it?
First, the photographer should have a mastery of photographic techniques. This time, for example, Lu chose Licata, because he works giving a shot refined and elegant feel. "This is the image of the work pieces are very quiet - quiet if at the child, elegant and charming - this is a typical shooting style Licata, who met the inclusion of all requirements." Lu commented Licata works.
Second, the photographer's work should be significantly different from competitor's ads. "mother of bride dresses" magazine art director, another Moore that Licata selected another important reason is that his writing style unique and distinctive. Licata has been advertising in business circles and worked in the film cross-page fashion ad is experience, and experience has enabled him to create unique works.
Garment industry customers, especially the wedding business, generally want to emphasize the detail of their products, such as beads, ribbons, lace and so on. Because different brands of wedding differences are usually subtle, these details so customers who want to become a key performance in the ad content. This brings to the art director and photographer, a difficult task - in the customer's actual requirements and successful advertising should strike a balance in the emotional expression. Moore said: "Every customer wants to perfect to showcase their products, but equally important is the image used in advertising and products to fit, but you have to show your customers the product among its competitors different - to go to creative performance. "and Licata is on their own unique artistic perspective to create such a difference: In addition to taking into account the colors, lines and shapes, he would choose to highlight the texture of the background neat dress lines; or leaning against a stool model will show dress up the whole picture; to convey a certain emotion, he will find the right shooting background, or simply add a touch of color.
Licata specializes in the use of soft natural light performance and elegant styling and the bride's beauty, he does not have to highlight that the details of clothing. He said: "I shot a wedding series, though not much, but are rather special, as people usually see the kind of magazine I do not care if every one to take care of pearls, sequins each children. People come to me taking pictures because they like my shooting style, and this happens to shoot the yarn. "
Licata shot of the bride, not much modified, and share sophisticated and elegant, but the hearts of every person's dream.
tags
Wedding dresses uk
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